Social listening is the process of tracking and analyzing online conversations in order to gain insights into what people are saying about a brand or topic. It can be used to identify sentiment, track emerging trends, and even uncover new business opportunities.

Simply put, social listening is important because it gives you a real-time understanding of how people feel about your brand or product. This type of feedback can be invaluable for making improvements or developing new products and marketing campaigns. Additionally, social listening can help you quickly address any negative sentiment before it snowballs into a full-blown crisis.

Here’s a 7-minute video on Social Listening published by Sprout Social:

So how do you go about social listening? First, you need to identify which social media platforms you want to monitor. Next, create search queries (or “listening queries”) that will surface relevant conversations. Finally, set up alerts so you can be notified anytime new content matching your criteria is published. Once you have all this in place, you can start analyzing the data to glean insights. Some things you might look for include overall sentiment, the most frequently mentioned topics, and any major spikes in activity. You can also explore a list of social listening tools here: https://blog.hubspot.com/service/social-listening-tools